Jump on the bandwagon: National Save for Retirement Week

Coin jars

In the world of investing, jumping on bandwagons is not usually a recipe for success. Buying when everyone is buying can lead to prices being bid up beyond their fundamental value; selling when everyone else is selling can cause prices to plummet. As Warren Buffett has often been quoted as having said, “Be greedy when others are fearful and fearful when others are greedy.”

But, I would argue that this week, there is an investment bandwagon worth jumping on: National Save for Retirement Week. Since 2006, the third week of October has served as an excuse for encouraging investors to focus on their nest egg.

To help you engage your clients to think about – and act on – their retirement planning, consider leveraging the most popular retirement-related Helping Advisors blog posts below.

For tips on getting the conversation started with your clients, read:

For insights into avoiding common investor behavior pitfalls related to retirement planning, consult:

The bottom line

Use the National Save for Retirement Week as an excuse to have a planning conversation with your clients. Address it with younger clients too. The earlier they start saving and building good habits, the more likely they will be to reach their goals. Plus, disciplined, young clients may be worth more than you (and they) realize.

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