Losing your way to the Super Bowl

Losing your way to the Super Bowl

By now we all know the New England Patriots® will face the New York Giants® in this year’s Super Bowl. Both teams played exceptionally well through the playoffs to earn the right to represent their conferences in the biggest football game in the world. However, while it might be safe to say that both teams deserve a chance to claim the crown, it would also be safe to say that neither was perfect this season.

In fact, between the two teams there are 10 losses and, in the case of the Giants, five teams had better regular season records. This means that the Patriots and Giants faced the great adversity that every NFL® season brings and triumphed. They did this by working as a team, sticking to their game plans and, after careful review, making changes as needed. This is exactly what investors must do when they face the difficult markets of recent years.

Many successful investors will work with a team of  trusted financial, legal and tax advisors. The coordination of these professional skills and the investor’s goals forms the game plan that may give an investor the best chance for success. Financial advisors have the task of evaluating market conditions and matching each client with the appropriate asset allocation and strategy designed to reach his or her unique goals. This is where the challenge begins.

While markets always offer “noise–driven” trading opportunities, it is the careful consideration of the investor’s goals that should dominate allocation decisions. It can be tempting to “do something” when markets prove challenging, but we might be reminded of the way the Giants stuck with their quarterback after starting the season with two losses. Sometimes the wisest choice is to stay the course and follow the plan you have in place.

Remember the lessons we can learn from these teams and the adversity they faced this season. Consider every option carefully, but remember there is a reason your financial plan was put in place to begin with. After all, accomplishing your investment goals may be every investor’s ultimate Super Bowl victory. Now, about my Dallas Cowboys®…

New England Patriots® is a registered trademark and is used in this presentation for illustrative purposes only.

New York Giants® is a registered trademark and is used in this presentation for illustrative purposes only.

NFL® is a registered trademark and is used in this presentation for illustrative purposes only.

Dallas Cowboys® is a registered trademark and is used in this presentation for illustrative purposes only.

RFS 7564

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